M-Squad >> Mobile Business Consultants
  M-Squad Team
M-Squad's team and its advisory network are made up of people with mobile, industry, business and technical experience as well as a focus on implementation. All people have significant experience of consumer and business mobile services, media publishing and entertainment and sales and marketing. If you are interest in joining our team please get in touch with

Click on the photo to view the team member's profile.

Daniel Melter
Lart Thomsen
Dr. Ralph Sonntag
Prof. Dr. Ralph
Advisory Network
Justin Brodie-Smith
Berit Baues
Thomas Teichler
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Daniel Melter

Daniel Melter is the Managing Partner of the M-Squad. He is an expert in the marketing and conception of mobile services and portals. Earlier at Detecon he was co-author of the study "Winning in Mobile eMarkets" and presenting it around the world. He enjoys being part of the global mobile grass-root movement MobileMonday - he co-founded MobileMonday Germany and was chairman of the board and treasurer from 2006 to 2013.

In the mobile arena, he has undertaken projects in the Automotive, Media Publishing and Entertainment, Insurance and Telco industry. He has worked with many mobile start-ups.

    E-Mail: Daniel.Melter@M-Squad.com / Mobile: +49 (179) 6 91 36 29
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Lars Thomsen

Lars Thomsen works with the M-Squad on product development and innovation projects in the mobile & telecoms industries.

His company future matters is specialised on future oriented consulting. By constantly scanning and analysing social, economic, politic and technological trends he aims at delivering a clear view on changing consumer needs. He focuses on increasing the sensitivity towards market changes and the evolution of trends. Thus, future developments may be anticipated and corporate strategies may be adapt accordingly.

E-Mail: lars.thomsen@future-matters.de
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Prof. Dr. Ralph Sonntag

Ralph Sonntag consults on business strategy and marketing for mobile services, with a particular focus on IT, Media Publishing and Entertainment. He is a co-founder of several companies within the media and financial services area, and was responsible for setting up the businesses and shaping their development.

He is a professor at several universities where he lectures on business informatics, IT and marketing. He is a member of the Programme Committee of the Business Informatics International Congress in 2005: Media - Markets - Mobility. Furthermore he is in the management group of German Association of Digital Economy (BVDW).

In the past Ralph Sonntag worked for several consultancies where he developed strategies for both e-business and m-business projects. These projects covered a wide range of industries, including IT, media publishing and entertainment and financial services. He holds a degree in Business Administration and a Doctorate in Business Informatics from the University of Dresden, as well as several patents in the wireless technology area.

    E-Mail: Ralph.Sonntag@M-Squad.com / Mobile: +49 (172) 7 66 10 80

Justin Brodie-Smith

Justin Brodie-Smith is a Member of the Advisory Board of the M-Squad. He was CEO of the M-Squad from 2001 to 2004. Previously, he was Head of the Mobile eMarkets Initiative at Diebold, the consulting arm of T-Systems. There he was responsible for mobile consulting for Automotive, Business Solutions, Financial Services, Media Publishing and Entertainment, Mobile Operators and Travel and Tourism. He was lead author of the study "Winning in Mobile eMarkets", an acclaimed study focused at Business to Consumer Mobile eCommerce published in February 2000.

Justin has 15 years experience in consulting with Gemini Consulting and Diebold including work in strategy, technology, organisation and processes. He has experience in a wide variety of industries including telecoms and financial services, and has advised a number of mobile start-ups. He holds a BA from the University of Oxford in Politics, Philosophy and Economics, and an MBA from INSEAD.

    E-Mail: Justin.Brodie-Smith@M-Squad.com
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Berit Baues

Berit Baues consults on business strategy and marketing for Internet and mobile services. Previously, she was co-founder of an Internet Start-up shaping the initial business plan, strategy and development of the business. In her role as Head of Marketing, she was responsible for partner acquisition and management as well as the firm's PR activities, involving both television and press. Before that she was a Senior Consultant at Diebold working on strategy, marketing and organisation for e- and m-business projects. Her projects covered a wide range of industries, including Media, Publishing and Entertainment, IT and Telecommunications, Consumer Goods and Automotive.

She holds a German-British double degree in European Business Administration from the International School of Business in Reutlingen and London, as well as a diploma in Modern Social Sciences from the University of Montpellier, France.

    E-Mail: Berit.Baues@M-Squad.com
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Thomas Teichler

Dr. Thomas Teichler is a member of the Advisory Board the M-Squad. He consults on business strategy, business planning and marketing.

Currently, Thomas is employed as a Project Manager at the Manchester Institute for Innovation Research at the Manchester Business School. He has a PhD from the European University Institute in Florence on the EU's foreign and security policy focused on innovation and industrial policy in the defence sector. Thomas has seven years of consulting and market research experience. He worked as a consultant primarily on financial service innovation and telematics in the automotive industry. Before, he was a consultant with Roland Berger Strategy Consultants in the competence centre Strategy and Organisation for two years. He holds a degree in Business Administration of the European Business School, Oestrich-Winkel and an M.A. in Philosophy from the Munich School of Philosophy.

    E-Mail: Thomas.Teichler@M-Squad.com
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M-Squad is a registered company in Munich, Germany
Last update: February 27, 2015