M-Squad is a management consulting company focused on new opportunities emerging in the mobile voice, mobile data, and mobile internet markets. We serve Blue Chip companies and emerging mobile content, mobile service, wireless application and technology providers. Our service portfolio comprises:

• Mobile business and technology strategy consulting
• Sales, marketing and launch of mobile services to German mobile operators
• Market entry into Germany for world class content, application and technology providers

Additionally, M-Squad runs the mobile activities of the Munich Network for IT and Media, FIWM (in German), bringing German and international mobile practitioners together to discuss topical mobile subjects. More recently, it co-organises a series of events in Munich of a mobile initiative, MobilMedia (in German), launched by the Federal Ministry of Economics and Labour.

On the Fellini.info site (in German) M-Squad offers advice and contact details of mobile operators and mobile solution providers for small and medium sized companies that want to enter the mobile content market.

Our Know-how

Major Mobile Players: We have worked with major German mobile players – mobile operators, car manufacturers, and system integrators – we have managed the launch of mobile services on several German portals. Multiple industries: Through our consulting projects we understand the opportunities and key success factors for mobile services in a wide variety of industries both today and over the next five years. More than average we have been involved in the mobile entertainment and mobile consumer service industry. Connected Value Chain: We address the challenges of the mobile internet value chain and technology for both consumer and business applications. Two Worlds Meet: We have unique expertise in resolving the issues that mobile operators and content, application and technology providers face.

Our Approach

• Hands-on international entrepreneurial team
• Integrated approach to business and technology
• Mindset to work with large and small players
• Consulting and operational experience to enable very rapid results
• Strong German and international partner network (UK, US, Scandinavia, Japan, South Africa)

Our Heritage

M-Squad GmbH was founded in July 2001, with much conceptual work dating from late 2000 onwards.

Previously, members of M-Squad were instrumental in developing the Mobile Internet consulting business at Diebold, a leading German management and technology consulting company, recently merged with Detecon.

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