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M-Squad
Team
M-Squad's team
and its advisory network are made up of people with mobile, industry,
business and technical experience as well as a focus on implementation.
All people have significant experience of consumer and business mobile
services, media publishing and entertainment and sales and marketing.
If you are interest in joining our team please get in touch with
Click on the photo to view the team member's
profile.

Daniel
Melter |

Lars
Thomsen |

Prof. Dr. Ralph
Sonntag |
| Advisory Network |

Justin
Brodie-Smith |

Ulf
Brandes |

Berit
Baues |

Thomas
Teichler |
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Daniel
Melter
Daniel Melter is the Managing Partner
of the M-Squad. He is an expert in the selling and marketing
of mobile services to mobile operators. Previously, he was Head
of Business Development at Net Environ, focussed on providing
online communication management for associations. Earlier at
Diebold he was co-author of the study "Winning in Mobile
eMarkets".
In the mobile arena, he has undertaken
projects in Automotive, Media Publishing and Entertainment and
Insurance. He has also worked with and advised several German
mobile start-ups. He holds a Diploma in Economics, with a Minor
in Law having studied at the Universities of Konstanz and Leipzig,
and the Ecole de Management in Lyon. |
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E-Mail:
Daniel.Melter@M-Squad.com
/ Mobile: +49 (179) 6 91 36 29 |
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Lars Thomsen
Lars Thomsen works with the M-Squad on
product development and innovation projects in the mobile &
telecoms industries.
His company future matters is specialised
on future oriented consulting. By constantly scanning and analysing
social, economic, politic and technological trends he aims at
delivering a clear view on changing consumer needs. He focuses
on increasing the sensitivity towards market changes and the
evolution of trends. Thus, future developments may be anticipated
and corporate strategies may be adapt accordingly. |
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E-Mail:
lars.thomsen@future-matters.de
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Prof.
Dr. Ralph Sonntag
Ralph Sonntag consults on business strategy
and marketing for mobile services, with a particular focus on
IT, Media Publishing and Entertainment. He is a co-founder of
several companies within the media and financial services area,
and was responsible for setting up the businesses and shaping
their development.
He is a professor at several universities
where he lectures on business informatics, IT and marketing.
He is a member of the Programme Committee of the Business Informatics
International Congress in 2005: Media - Markets - Mobility.
Furthermore he is in the management group of German Association
of Digital Economy (BVDW).
In the past Ralph Sonntag worked for several
consultancies where he developed strategies for both e-business
and m-business projects. These projects covered a wide range
of industries, including IT, media publishing and entertainment
and financial services. He holds a degree in Business Administration
and a Doctorate in Business Informatics from the University
of Dresden, as well as several patents in the wireless technology
area. |
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E-Mail:
Ralph.Sonntag@M-Squad.com
/ Mobile: +49 (172) 7 66 10 80 |
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Justin
Brodie-Smith
Justin Brodie-Smith is a Member of the
Advisory Board of the M-Squad. He was CEO of the M-Squad from
2001 to 2004. Previously, he was Head of the Mobile eMarkets
Initiative at Diebold, the consulting arm of T-Systems. There
he was responsible for mobile consulting for Automotive, Business
Solutions, Financial Services, Media Publishing and Entertainment,
Mobile Operators and Travel and Tourism. He was lead author
of the study "Winning in Mobile eMarkets", an acclaimed
study focused at Business to Consumer Mobile eCommerce published
in February 2000.
Justin has 15 years experience in consulting
with Gemini Consulting and Diebold including work in strategy,
technology, organisation and processes. He has experience in
a wide variety of industries including telecoms and financial
services, and has advised a number of mobile start-ups. He holds
a BA from the University of Oxford in Politics, Philosophy and
Economics, and an MBA from INSEAD. |
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E-Mail:
Justin.Brodie-Smith@M-Squad.com
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Ulf Brandes
Ulf Brandes
consults on efficiency and international cooperation for Internet
and mobile offerings. With broad experience in large-scale CRM
and B2B systems, and strong technology skills, he has directed
business analyses and service platform design for mobile service
providers, enterprises, and the Public Sector, to simplify content
production and accessibility.
Previously, Ulf led global requirements
analysis, process simplification, and systems development at
industry leader Procter & Gamble. He improved areas such
as billing, consumer services, and web order management in Latin
America, the U.S., Russia, Middle East, and all of Europe, and
was marked "excellent in innovation and leadership".
Ulf is an expert for Knowledge Management,
and member of a dedicated Government jury. He holds a Master's
Degree in Physics with Minors in Economics from Bonn University. |
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E-Mail:
Ulf.Brandes@M-Squad.com
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Berit
Baues
Berit Baues consults on business strategy
and marketing for Internet and mobile services. Previously,
she was co-founder of an Internet Start-up shaping the initial
business plan, strategy and development of the business. In
her role as Head of Marketing, she was responsible for partner
acquisition and management as well as the firm's PR activities,
involving both television and press. Before that she was a Senior
Consultant at Diebold working on strategy, marketing and organisation
for e- and m-business projects. Her projects covered a wide
range of industries, including Media, Publishing and Entertainment,
IT and Telecommunications, Consumer Goods and Automotive.
She holds a German-British double degree
in European Business Administration from the International School
of Business in Reutlingen and London, as well as a diploma in
Modern Social Sciences from the University of Montpellier, France. |
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E-Mail:
Berit.Baues@M-Squad.com
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Thomas
Teichler
Thomas Teichler is a member of the Advisory
Board the the M-Squad. He consults on business strategy and
marketing for mobile services.
Thomas has seven years of consulting and
market research experience. Most recently, he worked as a free-lance
consultant primarily on telematics in the automotive industry
and financial service projects. Before, he was a consultant
with Roland Berger Strategy Consultants in the competence centre
Strategy and Organisation for two years. He holds a degree in
Business Administration of the European Business School, Oestrich-Winkel
and an M.A. in Philosophy from the Munich School of Philosophy.
Currently, he is at the European University
Institute in Florence, working on his Ph.D. thesis. |
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E-Mail:
Thomas.Teichler@M-Squad.com |
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